Pinterest Pin Saves Statistics: Benchmarks, Niche Averages, and a 10-Minute DIY Analysis
Saves are Pinterest's north-star metric. Every time someone taps "Save," your Pin hops onto their board, lands in their followers' feeds, and earns a permanent spot in Pinterest's visual search index.
To show you exactly how strong that ripple effect can be, we calculated the global save-rate benchmarks and side-by-side niche averages across 50,000 Pins. Here's how to stack your own numbers against the market.
What Counts as a Save?
A save happens when a user clicks the red Save button (formerly called a "repin"). Pinterest's algorithm treats saves as a heavyweight engagement signal because saving indicates future intent to buy, cook, or build.
The Global Benchmark
Across all 50,000 Pins in our data, we logged 28.4 million impressions and 124,000 saves. That equates to 4.3 saves per 1,000 impressions (a 0.43% save rate). Likes, meanwhile, hover below 0.1%. Chasing likes is a vanity play; optimizing for saves drives traffic.
Save Rate by Niche: 8 Industries Compared
Niche matters a lot. Here are the average saves per 1,000 impressions by industry:
Food & Recipes
11.2
Recipe Pins rule Pinterest. Rich Pins that auto-pull ingredients push save rates to 1–2%. Add text overlays like "30-Minute Meal" if you sit below 5 saves per 1,000.
Fashion & Style
8.9
Fashion averages 8–10 saves per 1K impressions. Sustainable fashion ideas jumped 14% in searches last year.
Home Decor & Organization
7.4
Home decor hovers around 7–8 saves per 1K impressions. Organization hacks (pantry makeovers) outperform generic room inspo by 20%.
DIY & Crafts
9.6
DIY Pins spike seasonally. Idea Pins crank engagement to 0.5–1% — four times a static image.
Health & Fitness
6.1
Workout graphics and meal-prep cheat sheets earn roughly 6 saves. Step-by-step visuals beat selfies here.
Beauty
5.8
Beauty hovers near 6 saves, but breakout aesthetics crush that. Translate trends into vertical collages.
Travel
7.0
Destination guides and 7-day itineraries land about 7 saves. Add price ranges in the first frame to boost saves by 15%.
Personal Finance
3.9
Finance is the outlier at ~4 saves. Infographics showing a monthly budget beat quote graphics by 2 to 1.
Calculate Your Save Rate in 10 Minutes
Ready to see where you stand? Run a quick pivot table using Google Sheets:
- Export CSV from Pinterest Analytics → Overview.
- Open in Google Sheets and Insert Pivot Table.
- Drag Pin ID to Rows.
- Drag Impressions and Saves to Values (set to SUM).
- Add calculated field:
=Saves / Impressions * 1000.
Pins above your niche average? Double down. Pins below 1 save per 1,000 impressions? Refresh the pin design or keywords.
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